You’ve been running digital marketing campaigns, posting on social media, maybe even spending on ads—but the results just aren’t there. If you’re wondering why your marketing efforts aren’t paying off, it could be time for a digital marketing audit. A thorough audit can help you assess what’s working, what isn’t, and how to improve your strategy.
In this blog, we’ll highlight the five key signs that your small business could benefit from a digital marketing audit.
1. Your Website Traffic Has Dropped or Stagnated
One of the most obvious signs that your digital marketing efforts need reassessment is a significant drop or stagnation in website traffic. If fewer visitors are finding your website or your traffic has plateaued, it’s a signal that something in your strategy isn’t working.
What to Check During an Audit:
- SEO performance: Are your keywords still relevant? Are there any technical issues impacting your rankings?
- Content effectiveness: Is your content still engaging and relevant to your audience?
- Website user experience: Are visitors staying on your site, or are they bouncing off quickly?
2. Your Conversions Are Low Despite Traffic
Maybe you’re getting a decent amount of website traffic, but it’s not translating into conversions—whether that’s sales, leads, or enquiries. If your conversion rate is low, it’s a clear sign that something’s off in your marketing funnel.
What to Check During an Audit:
- Landing page optimisation: Are your landing pages aligned with your ads and content? Do they have a clear call to action (CTA)?
- Audience targeting: Are you reaching the right audience? If your traffic isn’t converting, it might mean you’re attracting the wrong people.
- User experience: How easy is it for users to complete an action on your site? Are there any technical barriers, such as slow load times or confusing navigation?
Quick Tip: A marketing audit can reveal gaps in the customer journey that could be costing you sales or leads.
3. You Don’t Know Where Your Leads Are Coming From
If you’re unsure about which marketing channels are bringing in the most valuable leads, you’re flying blind. Not knowing the source of your leads makes it difficult to allocate your budget effectively and improve your strategy.
What to Check During an Audit:
- Channel performance: Are you tracking the performance of your campaigns across different platforms (social media, email, paid ads, SEO)?
- Lead tracking: Do you have proper tracking tools, such as Google Analytics and UTM parameters, to understand where your traffic and conversions are coming from?
Return on Investment (ROI): Are you getting a good ROI from your digital marketing channels, or are you wasting money on underperforming platforms?
4. Your Social Media Engagement is Low
If you’re putting in the effort on social media but not seeing engagement (likes, comments, shares), it’s a clear sign that your social strategy needs tweaking. Social media platforms are powerful for brand awareness and lead generation, but only if your audience is engaging with your content.
What to Check During an Audit:
- Content relevancy: Is your content interesting and valuable to your audience, or are you just posting for the sake of it?
- Platform targeting: Are you on the right platforms? If your audience isn’t engaging on one platform, it might be better to focus your efforts on another.
- Post timing and frequency: Are you posting at the right times and with the right frequency to maximise engagement?
Quick Tip: A marketing audit can help realign your social media strategy with your audience’s interests and behaviours, boosting engagement and results.
5. You Haven’t Updated Your Marketing Strategy in Over a Year
The digital landscape is constantly evolving, and if you haven’t updated your marketing strategy in over a year, chances are you’re missing out on new opportunities. From changes in Google’s algorithm to new social media trends and ad platforms, staying up-to-date is crucial to remaining competitive.
What to Check During an Audit:
- SEO and algorithm changes: Have there been any recent Google algorithm updates that could have impacted your search rankings?
- New platforms or tools: Are you taking advantage of the latest digital marketing tools, such as AI, to streamline your efforts?
- Competitor analysis: Have your competitors adopted new strategies or platforms that you haven’t explored yet?
Conclusion
If your digital marketing efforts aren’t delivering the results you want, it’s time to consider a digital marketing audit. By reassessing your strategy, analysing performance data, and identifying areas for improvement, you can make sure your marketing is on track to drive traffic, leads, and conversions.
Not sure where to start? Contact New Era Digital today to get a professional digital marketing audit tailored to your small business and take the guesswork out of your strategy.
Ready to find out what’s holding your marketing back? Get in touch with New Era Digital to book your digital marketing audit and start seeing better results.
