Insights & Resources

SEO & Digital Marketing Insights for Irish Businesses

Practical advice on SEO, AI search, Google Ads, website strategy and digital marketing to help Irish businesses increase online visibility, generate leads and grow online.

Featured Blog

How to Get Your Website to Show Up in ChatGPT: 2026 Guide

Learn how to improve your website’s visibility in ChatGPT and help your business get found in AI search.

Sarah Jane Vincent

September 8, 2026

18 min read

Website Design

How to Choose a Web Design Agency in Ireland: 10 Things to Check

Choosing a web design agency? Learn what to check before hiring, including SEO, results, pricing, ownership, platforms, tracking and ongoing

Sarah Jane Vincent

15 min read

Website Design

WordPress vs Shopify: Which Is Better for Your Business?

WordPress or Shopify? Compare SEO, e-commerce, costs, flexibility, maintenance and ease of use to find the right platform for your

Sarah Jane Vincent

16 min read

SEO

Website Redesign SEO Checklist: How to Protect Your Rankings

Redesigning an existing website? Follow this practical SEO checklist to protect your rankings, traffic and leads before, during and after

Sarah Jane Vincent

16 min read

Website Design

How Much Does Website Design Cost in Ireland? Complete Pricing Guide

How much does a website cost in Ireland? Compare typical web design prices, what affects the cost and what to

Sarah Jane Vincent

16 min read

Local SEO

Local SEO Guide for Small Businesses in Ireland

A practical local SEO guide for Irish small businesses. Learn how to improve your Google Business Profile, local rankings, reviews

Sarah Jane Vincent

16 min read

Data & Analytics

How to Track AI Traffic in GA4: ChatGPT, Perplexity & More

Learn how to track AI traffic in GA4, identify AI referrals and measure AI search visibility using GA4 and Google

Sarah Jane Vincent

13 min read

AI Search

How Has AI Changed the Customer Journey?

AI is changing how customers discover and choose businesses. Learn what the AI customer journey means for your marketing.

Sarah Jane Vincent

17 min read

AI Search

What Is GEO? Generative Engine Optimisation Explained

Learn what Generative Engine Optimisation (GEO) is, how it differs from SEO and how it can help your business become

Sarah Jane Vincent

11 min read

AI Search

What Is AEO? Answer Engine Optimisation Explained

Learn what AEO means, how it differs from SEO and GEO, and how Answer Engine Optimisation can improve your visibility

Sarah Jane Vincent

16 min read

AI Search

How to Get AI to Recommend Your Business: AEO Explained

Learn how AEO can help your business get found and recommended across ChatGPT, Google and AI search.

Sarah Jane Vincent

17 min read

Marketing

How to Choose the Right SEO Company for Your Business

Learn how to choose the right SEO company, what questions to ask and the red flags to look for before

Sarah Jane Vincent

16 min read

Marketing

How Much Does SEO Cost in Ireland?

SEO costs in Ireland, typical prices and what your business should spend.

Sarah Jane Vincent

22 min read

Paid Ads

Google Ads vs Meta Ads: Which Is Better for Your Business?

Google Ads or Meta Ads? Compare lead quality, costs and ROI to decide where to spend your budget.

Sarah Jane Vincent

16 min read

Data & Analytics

SEO ROI: How to Measure Whether Your SEO Is Actually Working

Learn how to measure SEO ROI and focus on the traffic, leads, sales and results that actually matter.

Sarah Jane Vincent

16 min read

SEO

Google Rankings Dropped? How to Find the Cause & Recover

Google rankings dropped? Learn how to identify what caused the decline and what you can do to recover your search

Sarah Jane Vincent

16 min read

SEO

Website Not Ranking on Google? 12 Reasons Why & How to Fix It

Website not ranking on Google? Discover the common reasons why and what you can do to fix it.

Sarah Jane Vincent

16 min read

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