Insights & Resources

SEO Insights for Irish Businesses

Practical guides, strategy breakdowns, and honest advice from the New Era Digital team in Wexford.

Featured Blog

Featured Blog

How to Get Your Website to Show Up in ChatGPT: 2026 Guide

Learn how to improve your website’s visibility in ChatGPT and help your business get found in AI search.
18 min read
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Website Design

How to Choose a Web Design Agency in Ireland: 10 Things to Check

Choosing a web design agency? Learn what to check before hiring, including SEO, results, pricing, ownership, platforms, tracking and ongoing
15 min read

Website Design

WordPress vs Shopify: Which Is Better for Your Business?

WordPress or Shopify? Compare SEO, e-commerce, costs, flexibility, maintenance and ease of use to find the right platform for your
16 min read

SEO

Website Redesign SEO Checklist: How to Protect Your Rankings

Redesigning an existing website? Follow this practical SEO checklist to protect your rankings, traffic and leads before, during and after
16 min read

Website Design

How Much Does Website Design Cost in Ireland? Complete Pricing Guide

How much does a website cost in Ireland? Compare typical web design prices, what affects the cost and what to
16 min read

Local SEO

Local SEO Guide for Small Businesses in Ireland

A practical local SEO guide for Irish small businesses. Learn how to improve your Google Business Profile, local rankings, reviews
16 min read

Data & Analytics

How to Track AI Traffic in GA4: ChatGPT, Perplexity & More

Learn how to track AI traffic in GA4, identify AI referrals and measure AI search visibility using GA4 and Google
13 min read

AI Search

How Has AI Changed the Customer Journey?

AI is changing how customers discover and choose businesses. Learn what the AI customer journey means for your marketing.
17 min read

AI Search

What Is GEO? Generative Engine Optimisation Explained

Learn what Generative Engine Optimisation (GEO) is, how it differs from SEO and how it can help your business become
11 min read

AI Search

What Is AEO? Answer Engine Optimisation Explained

Learn what AEO means, how it differs from SEO and GEO, and how Answer Engine Optimisation can improve your visibility
16 min read

AI Search

How to Get AI to Recommend Your Business: AEO Explained

Learn how AEO can help your business get found and recommended across ChatGPT, Google and AI search.
17 min read

Marketing

How to Choose the Right SEO Company for Your Business

Learn how to choose the right SEO company, what questions to ask and the red flags to look for before
16 min read

Marketing

How Much Does SEO Cost in Ireland?

SEO costs in Ireland, typical prices and what your business should spend.
22 min read

Paid Ads

Google Ads vs Meta Ads: Which Is Better for Your Business?

Google Ads or Meta Ads? Compare lead quality, costs and ROI to decide where to spend your budget.
16 min read

Data & Analytics

SEO ROI: How to Measure Whether Your SEO Is Actually Working

Learn how to measure SEO ROI and focus on the traffic, leads, sales and results that actually matter.
16 min read

SEO

Google Rankings Dropped? How to Find the Cause & Recover

Google rankings dropped? Learn how to identify what caused the decline and what you can do to recover your search
16 min read

SEO

Website Not Ranking on Google? 12 Reasons Why & How to Fix It

Website not ranking on Google? Discover the common reasons why and what you can do to fix it.
16 min read