Client Overview
Industry: Waterproofing Solutions
Location: Wexford, Ireland
Services Provided: SEO & Website Conversion Rate Optimisation (CRO)
Rascor, a leading waterproofing solutions provider, recently moved offices and launched a brand-new website. However, with a fresh website came fresh challenges—organic visibility was low, and they needed a strong SEO strategy to compete in their highly competitive industry. That’s where Sarah Jane Vincent from New Era Digital stepped in.
The Challenge
Before working with us, Rascor faced several challenges:
- Their new website had no established SEO foundation, leading to low search visibility.
- They were not ranking for key industry terms, making it difficult to attract the right audience.
- Their local search presence was weak, meaning they were missing out on valuable leads.
- Their website had poor performance metrics (Grade G on speed tests), which negatively impacted user experience and conversions.
Rascor needed a solid SEO and CRO strategy to improve rankings, drive organic traffic, and optimise their site for conversions.
Our Approach & Strategy
We implemented a tailored SEO and CRO strategy to help Rascor gain a strong foothold in search rankings and improve website performance.
- SEO Foundation & Keyword Research: Conducted in-depth keyword analysis and optimised their website structure to target high-value, competitive keywords.
- Local SEO Optimisation: Improved Google My Business (GMB) profile, optimised location pages, and built local citations to boost #1 rankings in local search and maps.
- On-Page SEO & Content Strategy: Optimised meta titles, descriptions, and headers to enhance relevance and searchability. Created new content to target industry-specific queries.
- Technical SEO & Speed Optimisation: Fixed core web vitals, optimised images, minified scripts, and improved site speed, increasing their website performance from a Grade G to a B.
Conversion Rate Optimisation (CRO): Enhanced user experience (UX), call-to-actions (CTAs), and navigation, leading to higher engagement and conversion rates.
The Results
🚀 Nearly 50% of Rascor’s website traffic now comes from organic search.
🚀 Ranked #1 for competitive industry keywords.
🚀 Dominating local search and maps rankings.
🚀 Website performance improved from a Grade G to a B, boosting site speed and UX.
Before vs. After:
📉 Before: Low organic traffic, poor rankings, slow website performance.
📈 After: 50% organic traffic share, #1 local search ranking, and a significant website speed upgrade.
Client Testimonial
“New Era Digital completely transformed our online presence. We now rank at the top for our key services, dominate local search results, and our website runs smoother than ever. The results speak for themselves!”
– [Client Name], Rascor
Final Thoughts & Key Takeaways
With a strategic SEO and CRO approach, Rascor went from struggling with a new website to dominating search rankings and driving high-quality organic traffic.
💡 Key Takeaway: A new website alone isn’t enough—SEO and CRO are essential to making it a success.
🚀 Want similar results for your business? Let’s make your website work for you. Contact New Era Digital today!
