Client Overview
Industry: Trade
Location: Dublin, Ireland
Services Provided: Website Project Management & Design, SEO, Local SEO, PPC Management
Crothers Security, a trusted provider of security solutions, was struggling with an outdated and non-functional website that was holding them back from generating leads and growing their business online. They needed a complete website overhaul, along with a strategic SEO and PPC approach to drive more traffic, leads, and sales.
New Era Digital project-managed and designed the website structure and layout, working closely with the web developer to ensure an intuitive, conversion-focused design. Alongside this, we implemented SEO, local SEO, and PPC strategies that helped Crothers Security become a dominant force in their target location.
The Challenge
Before partnering with us, Crothers Security faced several key obstacles:
- An outdated, non-functional website, making it difficult for customers to navigate and engage.
- No search visibility, meaning they weren’t ranking for important industry keywords.
- Lack of local SEO, causing them to miss out on potential clients in their service areas.
- No clear website structure or user journey, leading to poor conversions.
- No paid advertising strategy, limiting their ability to reach new customers.
They needed a complete website transformation alongside a long-term SEO and PPC strategy to position them as a leader in their industry.
Our Approach & Strategy
We took a full-scale digital transformation approach, ensuring every aspect of Crothers Security’s online presence was optimised for visibility, user experience, and conversions.
- Website Project Management & Design:
- Worked closely with the web developer to create a structured, modern, and high-performing website.
- Designed a user-friendly layout to improve navigation and increase conversions.
- Ensured the site was mobile-optimised and fast-loading for a seamless user experience.
- SEO & Local SEO Optimisation:
- Conducted keyword research to target high-competition search terms in their local area.
- Optimised meta titles, descriptions, content, and on-page elements for search rankings.
- Implemented Google My Business (GMB) optimisation to increase local search and map rankings.
- Built local citations and backlinks to strengthen their online authority.
- PPC Management:
- Developed high-performing Google Ads campaigns to generate qualified leads.
- Optimised ad copy, bidding strategies, and landing pages to maximise ROI.
- Implemented remarketing campaigns to re-engage potential customers and boost conversions.
The Results
🚀 Significant increase in website traffic, leads, and sales.
🚀 Ranking for highly competitive keywords in their target location.
🚀 Consistently appearing at the top of local search results and Google Maps.
🚀 A high-performing, user-friendly website that drives conversions.
🚀 SEO and PPC strategies delivering sustained business growth.
Before vs. After:
📉 Before: Outdated website, low traffic, no search visibility, no PPC strategy.
📈 After: High-traffic website, top local search rankings, strong lead generation, and profitable Google Ads campaigns.
Client Testimonial
“New Era Digital completely transformed our online presence. Our website went from outdated and ineffective to a high-performing lead generator. We’re now ranking for top industry keywords, getting consistent leads, and seeing real business growth. The combination of SEO and PPC has made a massive impact!”
– Martin C, Crothers Security
Final Thoughts & Key Takeaways
By redesigning their website, optimising for SEO, and running targeted PPC campaigns, Crothers Security now dominates local search, drives high-quality leads, and has a digital strategy built for long-term success.
💡 Key Takeaway: A high-quality website + strategic SEO & PPC = a game-changing digital presence.
🚀 Want to transform your website and dominate local search? Let’s make your business stand out. Contact New Era Digital today!
