Client Overview
Industry: E-commerce (Retail)
Location: Wicklow, Ireland
Services Provided: SEO, Website Optimisation & Google Ads Management
Cherry Pink, a growing e-commerce store, was struggling with a poorly performing website and inconsistent revenue from Google Ads. Their online store lacked the necessary optimisations to drive conversions effectively, and their ad campaigns were not generating the results they needed.
They partnered with New Era Digital for over five years, where we worked closely with their web developer to optimise their site and fine-tune their paid advertising strategy. This long-term collaboration transformed their online sales—especially during COVID, when many competitors had no e-commerce strategy in place.
The Challenge
Before working with us, Cherry Pink faced several key issues:
- Poor website performance, leading to low conversion rates.
- Inconsistent revenue from Google Ads, making it difficult to scale.
- No clear e-commerce growth strategy, limiting their ability to compete.
- Under-optimised site structure and user experience (UX).
With online sales becoming more critical than ever, they needed a structured SEO and paid ads strategy to stabilise revenue and grow their business sustainably.
Our Approach & Strategy
Over five years of collaboration, we implemented a comprehensive SEO, CRO, and paid ads strategy that positioned Cherry Pink for long-term success.
- Website Optimisation: Worked with their web developer to enhance UX, and mobile responsiveness, leading to a smoother shopping experience.
- SEO Improvements: Guided the team on how to structure on-page SEO enhancements, structured category pages, and optimised product descriptions to improve organic visibility.
- Google Ads Revamp: Refined their ad targeting, bidding strategy, and ad creatives, ensuring a more cost-effective and profitable campaign.
- Conversion Rate Optimisation (CRO): Optimised checkout processes, improved CTAs, and streamlined product pages to boost sales and reduce cart abandonment.
- Scalable Ad Strategy: Developed a consistent paid ads strategy, focusing on high-intent audiences to drive sustainable revenue growth.
The Results
🚀 Online revenue skyrocketed from €3,000 to €25,000 per month—a 730% increase.
🚀 Google Ads campaign became a highly profitable revenue driver.
🚀 Website performance and user experience significantly improved.
🚀 Cherry Pink outperformed competitors during COVID, while many had no e-commerce strategy in place.
Before vs. After:
📉 Before: €3,000/month in revenue, inconsistent Google Ads performance.
📈 After: €25,000/month in revenue (+730%), a high-performing website, and a scalable paid ads strategy.
Client Testimonial
“New Era Digital completely transformed our online business. Our website is now optimised for growth, and our Google Ads campaigns have gone from inconsistent to incredibly profitable. When other businesses struggled during COVID, we thrived—all thanks to the strategy put in place!”
– Geraldine, Cherry Pink
Final Thoughts & Key Takeaways
With a long-term, data-driven approach to SEO, CRO, and paid ads, Cherry Pink scaled their e-commerce revenue by 730% and built a sustainable online growth strategy.
💡 Key Takeaway: An optimised website + strategic Google Ads = massive e-commerce success.
🚀 Want to scale your e-commerce business like Cherry Pink? Let’s create a strategy that works. Contact New Era Digital today!
