Client Overview
Industry: Local Services (Removals, Storage & More)
Location: Wicklow, Ireland
Services Provided: Website Structure & UX Optimisation, Google Ads Management, SEO & Digital Marketing Training
DJ Hanleys operates multiple local service businesses and needed expert guidance to improve website structure, enhance user experience (UX), and drive consistent leads and sales through Google Ads. Additionally, they wanted to develop in-house digital marketing skills to better understand and manage their online presence.
For over seven years, New Era Digital has worked closely with DJ Hanleys, ensuring their websites are optimised for customer journeys, their paid advertising campaigns are delivering strong results, and their team is upskilled in SEO and digital marketing best practices.
The Challenge
Before partnering with us, DJ Hanleys faced key challenges:
- Unstructured website layouts, making navigation difficult for potential customers.
- Lack of clear user journey, leading to lower conversion rates.
- Inconsistent lead generation, impacting business growth.
- Google Ads campaigns not fully optimised, leading to higher costs and lower ROI.
- Limited in-house SEO knowledge, making it harder to maintain long-term organic growth.
With multiple businesses to manage, they needed an ongoing, results-driven strategy to consistently attract and convert local customers while also improving their internal marketing capabilities.
Our Approach & Strategy
Over seven years of collaboration, we developed a structured digital marketing approach that continues to generate leads and sales across multiple businesses while upskilling their team for long-term success.
- Website Structure & UX Guidance: Redesigned site navigation, service pages, and CTAs to ensure a seamless customer journey and higher conversion rates.
- Google Ads Campaign Management: Created and continuously optimised high-converting ad campaigns for different service areas, driving qualified local leads.
- Landing Page Optimisation: Improved ad landing pages for faster load times, clearer messaging, and stronger calls to action.
- Consistent Performance Monitoring: Regularly reviewed analytics to refine keywords, ad copy, and bidding strategies to maximise ROI.
- SEO & Digital Marketing Training: Provided SEO and digital marketing upskilling to the DJ Hanleys team, empowering them to manage aspects of their online presence more effectively.
- Multi-Business Strategy: Tailored advertising approaches for each business under the DJ Hanleys umbrella, ensuring each service receives targeted traffic.
The Results
🚀 Consistently high lead volume for multiple service businesses.
🚀 Strong local search visibility, driving targeted customer inquiries.
🚀 Optimised website UX, improving conversion rates across all businesses.
🚀 Google Ads campaigns delivering a steady ROI, reducing wasted ad spend.
🚀 Upskilled in-house team, enabling them to contribute to SEO and digital marketing efforts.
🚀 Over seven years of sustained business growth through strategic digital marketing.
Before vs. After:
📉 Before: Disorganised website, inconsistent leads, inefficient ad spend, no in-house SEO knowledge.
📈 After: High-converting website, steady stream of local leads and sales, cost-effective Google Ads campaigns, and an empowered team with digital marketing skills.
Client Testimonial
“We’ve been working with New Era Digital for over seven years, and the impact has been incredible. Our website is now optimised for conversions, our Google Ads consistently bring in high-quality leads, and our team has learned so much about SEO and digital marketing. It’s been great for our business!”
– Declan H, DJ Hanleys
Final Thoughts & Key Takeaways
With a strategic approach to website structure, UX, paid advertising, and digital marketing training, DJ Hanleys has been able to sustain long-term business growth and lead generation across multiple services while developing in-house expertise.
💡 Key Takeaway: A well-structured website + optimised Google Ads + in-house marketing knowledge = long-term success for service-based businesses.
🚀 Need help driving leads AND upskilling your team? Let’s create a results-driven strategy for you. Contact New Era Digital today!
