If you’re wondering “How much does SEO cost in Ireland?” — you’re not alone. It’s one of the most common questions I hear from small business owners and marketing managers across Wexford, Dublin, Kilkenny and beyond.
The short answer? It depends. But in this guide, I’ll give you real figures, example packages, and insider insights based on 15+ years working in SEO.
Whether you’re just starting out or thinking about switching SEO providers, this article will help you:
- Understand what SEO should cost in 2025
- See what’s included in different pricing tiers
- Know what to expect from DIY vs managed SEO
- Avoid overpaying for poor-quality services
Typical SEO Pricing in Ireland (2025)
€300–€600/month: Entry-Level or DIY Support
- Usually includes SEO audits, basic keyword research, maybe some local listings
- Ideal for: Micro-businesses, sole traders, or DIYers needing light support
€800–€1,800/month: Local SEO Packages (Most Common)
- On-page optimisation, local citations, content support, reporting
- Ideal for: Service-based businesses targeting local customers
€2,000+/month: National or AI-Powered SEO
- Includes content strategy, AI-driven optimisation, technical SEO, link building
- Ideal for: eCommerce sites, nationwide brands, high-growth SMEs
Explore AI-Powered SEO Services
SEO Pricing Examples (Based on Real Clients)
Example 1: Local tradesman in Dublin
- Monthly spend: €795
- Services: Local SEO, blog content, citation building
- Results: Top 3 rankings for core keywords in 4 months
Example 2: Irish eCommerce brand
- Monthly spend: €1,995
- Services: Full SEO + AI content optimisation + product schema
- Results: 58% increase in organic traffic over 6 months
What’s Included in a Typical SEO Package?
| Package Level | Common Inclusions |
|---|---|
| Entry-Level (€300–€600) | Keyword research, audit, light optimisation |
| Local SEO (€800–€1,800) | Full on-page SEO, citations, GBP setup, monthly reports |
| National/AI SEO (€2,000+) | Advanced content strategy, tech SEO, AI tools, link building |
DIY SEO vs Hiring a Pro
| Option | Pros | Cons |
| DIY SEO | Budget-friendly, full control | Time-consuming, steep learning curve |
| Freelancer | Often cheaper than agencies | May lack tools/process, hit-and-miss quality |
| Agency | Done-for-you, strategy-led | Higher cost, but better ROI if done right |
Not sure which suits you? Try our SEO Audit Service to see where your site stands first.
How Long Does SEO Take to Work?
- Most businesses see early gains in 3–4 months
- Competitive industries or national targeting can take 6–12 months
- SEO is not a one-time job; it’s an ongoing investment in visibility
How Much Should You Budget for SEO?
A simple formula: SEO budget = 10–20% of your monthly online revenue target
So, if you want €5,000/month in extra revenue from organic search, expect to invest €500–€1,000/month in SEO.
Is SEO Worth It for Small Businesses?
Absolutely — but only if it’s done properly.
SEO can:
- Reduce your reliance on paid ads
- Increase visibility to local and national customers
- Deliver consistent, compounding traffic over time
Book a free consultation to see what’s realistic for your business.
FAQs: SEO Cost in Ireland
How much does it cost to SEO your website?
From as little as €300/month for light support to €2,000+ for full-service campaigns.
What is the average cost of SEO in Ireland?
Around €800–€1,500/month for local SEO. National campaigns or eCommerce SEO typically cost more.
How much does local SEO cost per month?
Most local packages in Ireland fall between €700 and €1,800/month.
Is SEO worth it for small business?
Yes — it builds long-term traffic and leads, especially if you rely on search visibility.
Can I do SEO on my own?
Yes, but it takes time, patience, and the right tools. Many business owners eventually outsource it to save time and get better results.
SEO Is a Long-Term Investment, Not a Quick Fix
Don’t let the range of SEO prices put you off. The key is to find the right fit for your business stage, budget and goals.
If you’re just getting started, our SEO Starter Package is a cost-effective, one-off setup to build a strong foundation.
If you’re ready to grow long-term, our Managed SEO Services or AI-Powered SEO may be the best next step.
