Digital Marketing Essentials 101 Workshop – Live Virtual Zoom

Share it
10: 00 am -
5: 00 pm

Course Outline

Structure: 2-Days | Live Virtual Classroom through Zoom

Time: 10:00am – 05:00pm

Dates: Wednesday 11th and Thursday 12th, September 2024

Course Overview

This intensive two-day course offers a comprehensive dive into the digital marketing landscape, covering essential strategies and tools required for an effective online presence. Participants will explore the intricacies of digital strategy, SEO, website optimisation, data and web analytics, content marketing, and the role of AI in shaping digital marketing trends. Through a blend of lectures, hands-on activities, and real-world case studies, attendees will gain the knowledge to elevate their digital marketing efforts.

Aim

To equip participants with a holistic understanding and practical skills in the key areas of digital marketing, enabling them to develop, implement, and optimise a successful digital marketing strategy.

Objectives

  • Understand the components of a robust digital strategy.
  • Master the fundamentals of SEO and website optimisation for improved search visibility and user experience.
  • Gain proficiency in interpreting and applying data from web analytics for informed decision-making.
  • Create compelling content that engages and converts.
  • Explore the applications of AI in digital marketing for automation, personalisation, and efficiency.

Prerequisites

Participants should have a basic understanding of digital marketing principles and be familiar with using the internet for business purposes. Prior experience in marketing or a related field is beneficial but not mandatory.

Day 1: Digital Strategy, SEO, and Website Optimisation

  • Introduction to Digital Marketing Strategy
  • Building an SEO Framework: Techniques and Tools
  • Website Optimisation for Maximum Performance
  • Practical SEO and Website Audit Workshop

Day 2: Data Analytics, Content Marketing, and AI in Digital Marketing

  • Leveraging Data and Web Analytics for Strategic Insights
  • Crafting High-Impact Content Marketing Plans
  • Integrating AI Tools into Digital Marketing
  • Practical Buyer Persona and Content Marketing Plan Workshop

Benefits of attending

  • Up-to-Date Knowledge: Stay current with the latest digital marketing trends and strategies.
  • Practical Skills: Gain hands-on experience with tools and techniques.
  • Expert Instruction: Learn from industry experts with extensive experience.
  • Networking Opportunities: Connect with other professionals and share insights.
  • CPD Credits: Earn recognised CPD credits to enhance your professional development.

Who Should Attend

  • Marketing professionals looking to update their skill set.
  • Business owners seeking to enhance their online presence.
  • Individuals responsible for their organisation’s digital marketing activities.

Instructor

The course will be led by Sarah Jane Vincent, a seasoned Digital Marketing expert with a wealth of experience helping businesses improve their online visibility and drive more traffic to their websites.

Registration Information

To register for the course, visit our registration page and complete the online form. For more information, please contact Maureen at DPP Skillnet.

Skip to content