Client Overview
Industry: Modular Prefabricated Buildings
Location: Ireland
Services Provided: Ongoing SEO, UX & CRO, Content Marketing, Google Ads, Digital Strategy, Competitor Research, Link Building & SEO Consultancy
Intaspace partnered with New Era Digital to strengthen their online presence, increase brand awareness and position themselves as a leading provider of commercial interior solutions across Ireland.
Rather than looking for a company to simply “do SEO”, Intaspace wanted a strategic partner who could support their wider marketing objectives, identify growth opportunities and work alongside their existing marketing team and external digital partners.
Today, New Era Digital continues to act as an extension of their business, providing ongoing SEO, digital strategy and consultancy to support long-term growth.
The Challenge
Operating within a competitive B2B industry, Intaspace wanted to:
- Increase visibility for high-value commercial searches.
- Attract enquiries from their ideal sectors.
- Improve the user experience across their website.
- Build authority within the commercial interiors industry.
- Strengthen their content strategy.
- Understand where competitors were outperforming them.
- Develop a long-term SEO strategy that aligned with wider business goals.
They weren’t looking for quick wins—they wanted sustainable growth backed by data and strategic decision-making.
Our Strategy
Ongoing SEO Campaign
We implemented an ongoing SEO strategy focused on increasing visibility for commercial searches with genuine business value.
Our work included:
- Technical SEO improvements.
- On-page optimisation.
- Internal linking.
- Content optimisation.
- Ongoing performance monitoring.
- AI SEO best practices.
This has helped increase both search visibility and brand awareness while laying the foundations for continued growth.
User Experience (UX) & Conversion Rate Optimisation (CRO)
Improving rankings is only part of the equation.
We also reviewed the customer journey to ensure visitors could quickly find the information they needed and make contact with confidence.
This included improving:
- Website structure.
- Navigation.
- Calls-to-action.
- User journeys.
- Landing page experience.
Sector Landing Pages
One of the key opportunities we identified was creating dedicated service pages targeting Intaspace’s ideal industries.
Rather than relying on a single generic services page, we developed sector-specific landing pages designed to improve relevance for both search engines and potential clients.
This has strengthened keyword targeting while providing a better experience for visitors searching for solutions within their specific industry.
Competitor Research & Keyword Gap Analysis
A major part of our strategy involved understanding where competitors were winning.
We carried out:
- Extensive competitor analysis.
- Keyword gap analysis.
- Search intent research.
- Market opportunity analysis.
This allowed us to uncover valuable keyword opportunities and develop content that positioned Intaspace ahead of competing businesses.
Content Marketing, Case Studies & Link Building
To strengthen Intaspace’s authority within the commercial interiors sector, we developed an ongoing content marketing strategy that went beyond traditional SEO.
This included:
- Industry-focused blog content.
- Optimised service pages.
- Link building.
- Creating detailed project case studies showcasing completed commercial fit-out projects.
The case studies were designed to achieve multiple objectives:
- Demonstrate Intaspace’s expertise and experience.
- Build trust with prospective clients.
- Strengthen topical authority for SEO.
- Support Google’s EEAT signals.
- Provide valuable content to support commercial tenders and new business opportunities.
- Showcase the quality of their work across different industries.
By combining SEO with real-world project examples, we created content that not only performs well in search engines but also helps convert visitors into enquiries by giving potential clients confidence in Intaspace’s capabilities.
Google Ads & SEO Working Together
Alongside SEO, we launched targeted Google Ads campaigns to generate immediate visibility while gathering valuable customer data.
The campaigns helped us identify:
- High-converting keywords.
- Customer search behaviour.
- High-performing ad messaging.
- New keyword opportunities.
These insights were then fed back into the SEO strategy, allowing us to continually expand keyword targeting and refine website content based on real customer behaviour.
By combining Google Ads with SEO, Intaspace benefits from immediate visibility while building long-term organic growth.
Strategic Digital Consultancy
Our role extends well beyond SEO.
Over time, we’ve become a trusted strategic partner for Intaspace, regularly providing advice on digital marketing, website improvements and business growth opportunities.
We’re regularly brought into wider marketing discussions, collaborating with the Intaspace team and their digital partners to ensure every aspect of the company’s online presence supports the same business objectives.
This collaborative approach allows Intaspace to make informed marketing decisions backed by data and experience.
The Results
Our ongoing partnership has helped strengthen Intaspace’s online visibility and support long-term business growth.
Key Wins
🚀 Organic clicks increased by 128%.
🚀 Search impressions increased by 167%.
🚀 Improved average search position from 26.7 to 16.0.
🚀 Dedicated sector landing pages created to target key industries and ideal customers.
🚀 Extensive competitor research and keyword gap analysis identified new growth opportunities.
🚀 Ongoing content marketing, link building and project case studies strengthened topical authority and trust.
🚀 Google Ads insights used to expand keyword targeting and continually improve the SEO strategy.
🚀 Increased brand awareness across the commercial interiors sector.
🚀 Case studies developed to showcase completed projects, build credibility and support tender submissions.
🚀 Helping Intaspace generate more qualified enquiries and win new business through a stronger online presence.
🚀 Trusted strategic digital marketing partner, regularly consulted on wider marketing initiatives and collaborating with other digital partners.
Organic Growth
Over the past year, the SEO campaign has delivered:
- 1,900 organic clicks
- 73,400 search impressions
- 128% increase in clicks
- 167% increase in impressions
Google Analytics also shows continued improvements in website engagement, including:
- 1,801 website sessions
- 1,467 users
- 1,072 new users
- 3,935 page views
Organic Search has become Intaspace’s largest source of website traffic, demonstrating the long-term value of the ongoing SEO campaign.
Before vs After
| Before | After |
|---|---|
| Limited visibility for key commercial sectors | Dedicated sector landing pages targeting ideal customers |
| Limited competitor insight | Extensive competitor research and keyword gap analysis |
| No joined-up digital marketing strategy | Integrated SEO, Google Ads and content strategy working towards the same business goals |
| Lower organic visibility | 128% increase in organic clicks and 167% increase in search impressions |
| Limited authority within the industry | Case studies, content marketing and link building strengthened credibility and trust |
| External supplier | Trusted strategic digital marketing partner involved in wider marketing decisions |
Final Thoughts
Intaspace demonstrates the value of treating SEO as an ongoing business strategy rather than a one-off project.
By combining ongoing SEO, content marketing, competitor research, UX improvements and Google Ads, we’ve helped Intaspace increase brand awareness, strengthen its online presence and create a sustainable strategy for long-term growth.
Today, our role extends far beyond SEO. We continue to work closely with the Intaspace team and their wider digital partners, providing strategic guidance that supports the company’s continued growth and marketing success.
Looking for a Strategic Digital Marketing Partner?
If you’re looking for more than just an SEO agency and want a trusted partner to support your business growth, we’d love to help.
Book your free 15-minute discovery call and let’s discuss how we can grow your business together.
