Client Overview
Industry: Counselling & Mental Health Services
Location: Kildare & Clane, Co. Kildare
Services Provided: Website Design, UX & CRO, SEO Starter Package, Local SEO, AI SEO & Google Ads Management
Mindology had already established a successful counselling practice in Kildare and was preparing to open a second wellness centre in Clane.
To support this expansion, they partnered with New Era Digital to design and develop a new website that reflected their growing business while creating a strong foundation for future growth.
Alongside the website, we implemented our SEO Starter Package and launched a targeted Google Ads campaign to build awareness of the new location, generate appointment bookings and establish Mindology’s presence within the Clane community.
The Challenge
Opening a second location presented a new set of challenges.
Mindology needed to:
- Raise awareness of their new wellness centre in Clane.
- Generate appointment bookings before and after launch.
- Encourage new therapists to join their practice.
- Build trust with potential new clients.
- Create a website that reflected their growing practice.
- Increase visibility in local search results.
- Lay the foundations for long-term organic growth.
The goal wasn’t simply to launch a new website—it was to successfully introduce the new location to the local community while supporting the continued growth of the business.
Our Strategy
Website Design & Development
We custom-designed and built a modern website that reflected the calming and professional nature of the Mindology brand.
The website was designed to:
- Create a welcoming first impression.
- Clearly explain each service.
- Showcase the therapists and wellness centre.
- Make booking appointments straightforward.
- Build trust through thoughtful design and content.
- Support future business growth with a scalable website structure.
User Experience (UX) & Conversion Rate Optimisation (CRO)
Every page was designed with the customer journey in mind.
We optimised the website to encourage more appointment enquiries by:
- Creating clear calls-to-action.
- Improving page layouts.
- Simplifying navigation.
- Making contact information easy to find.
- Adding appointment request buttons throughout the website.
- Ensuring a seamless mobile experience.
The result is a website designed to convert visitors into enquiries.
SEO Starter Package
As part of our SEO Starter Package, we laid the foundations for long-term organic growth.
This included:
- Technical SEO
- Keyword research
- On-page SEO
- Local SEO
- AI SEO foundations
- Metadata optimisation
- Internal linking
- Google Business Profile optimisation
This ensured the website was fully optimised for both traditional search engines and emerging AI-powered search platforms, giving Mindology the best possible start.
Google Ads Management
To support the launch of Mindology’s second wellness centre in Clane, we developed a highly targeted Google Ads campaign designed to build local awareness and generate appointment enquiries from day one.
The campaigns targeted people actively searching for counselling and therapy services in Clane and the surrounding areas.
Rather than waiting for SEO to build momentum, Google Ads allowed Mindology to start generating enquiries and appointment bookings immediately following the launch of the new centre.
Campaigns were continually monitored and refined to improve lead quality, reduce wasted ad spend and maximise return on investment.
Why We Combined Google Ads with SEO
Launching a new location means you need customers straight away—not six months down the line.
While our SEO Starter Package laid the foundations for long-term organic growth, Google Ads ensured the new Clane centre was visible to potential clients from day one.
This allowed Mindology to:
- Build awareness of the new location.
- Generate appointment bookings much sooner.
- Reach people actively searching for counselling services.
- Gather valuable keyword and customer behaviour data.
- Strengthen the ongoing SEO strategy using real campaign insights.
By combining Google Ads with SEO, Mindology benefited from immediate enquiries and bookings while simultaneously building sustainable organic visibility for the future.
The Results
Since launching the new website and implementing our digital marketing strategy, Mindology has already achieved impressive results.
Key Wins
🚀 Custom-designed website built for future business growth.
🚀 Conversion-focused website designed to increase appointment enquiries.
🚀 SEO Starter Package successfully implemented.
🚀 Website optimised for AI-powered search.
🚀 Google Ads generating high-quality appointment enquiries.
🚀 154 tracked enquiries, including appointment bookings and phone calls, generated through Google Ads during the first three months.
🚀 Average cost of approximately €2.19 per enquiry, based on a total advertising spend of just €337 over the three-month period.
🚀 #1 organic ranking for the competitive search term “Low Cost Therapy Kildare”.
🚀 #1 position in Google’s Local Pack for the same keyword.
Google Ads Performance
During the first three months, our Google Ads campaign delivered:
- 154 tracked enquiries (appointment bookings and phone calls)
- 479 qualified website visits
- 3,080 Google Ads impressions
- Average cost per click of just €0.70
This equates to an average cost of approximately €2.19 per enquiry, making the campaign a highly cost-effective way of generating new business.
More importantly, these weren’t just website visitors—they were people actively searching for counselling services who were ready to book an appointment or make contact.
Client Feedback
“I’ve had an outstanding experience working with New Era Digital. They completely transformed our website, delivering a seamless and stress-free process from start to finish. Their efficiency, creativity and SEO expertise have had a significant positive impact on our business. I highly recommend them to anyone looking to elevate their online presence.”
— Leah, Mindology
Before vs After
| Before | After |
|---|---|
| No established online presence | Professionally designed website |
| Limited visibility in Google | #1 Organic Ranking for “Low Cost Therapy Kildare” |
| No Local SEO strategy | #1 Position in Google’s Local Pack |
| No appointment generation strategy | 154 tracked enquiries in the first three months |
| Website not built for growth | Future-ready website designed to scale |
| No SEO foundations | Foundational SEO implemented |
| No paid search strategy | Google Ads generating consistent appointment enquiries |
Final Thoughts
Mindology is a great example of how SEO and Google Ads work best together.
The Google Ads campaign helped generate appointment enquiries and build awareness of the new Clane location immediately after launch, while the SEO Starter Package established the foundations for long-term organic growth.
Together, these strategies enabled Mindology to attract new clients sooner, support the successful launch of their second wellness centre and continue building their online presence for the future.
Looking to Grow Your Business Online
Whether you’re launching a new business, opening a new location or looking to generate more enquiries, New Era Digital can help you create a website and digital marketing strategy that delivers measurable results.
Book your free 15-minute discovery call today and let’s discuss how we can grow your business.
