Client Overview

Industry: Sports Retail & E-commerce

Location: Ireland

Services Provided: Google Ads Management, E-commerce Consultancy, Conversion Rate Optimisation (CRO), Analytics & Tracking

Lar Corbett Sports is one of Ireland’s leading sports retailers, supplying GAA equipment, sportswear and training products to players, clubs, schools and coaches across the country.

Although the business had an established reputation, they wanted to improve the performance of their Google Ads campaigns, reduce wasted ad spend and increase online sales. They were also looking for strategic advice on how to grow their e-commerce business beyond advertising alone.

The Challenge

When Lar Corbett Sports partnered with New Era Digital, we identified several opportunities for improvement.

• Google Ads tracking wasn’t set up correctly, making it difficult to accurately measure campaign performance.
• Budget was being wasted on lower-quality traffic.
• There were issues with many products being disapproved in Google Merchant centre.
• The website wasn’t fully optimised to maximise average order value.
• Opportunities to target clubs, schools and coaches with bulk purchases were being missed.
• Campaign data couldn’t be fully trusted due to inaccurate conversion tracking.

Rather than simply making small adjustments to the ads, we carried out a full review of both the advertising account and the online sales strategy.

Our Approach & Strategy

We implemented a combination of Google Ads optimisation, conversion improvements and commercial strategy.

Google Ads Audit

We began with a comprehensive audit of the existing Google Ads account.

This uncovered several issues affecting campaign performance, including inaccurate conversion tracking and areas where budget was being wasted.

We corrected the tracking setup so every sale and conversion could be measured accurately, allowing decisions to be based on reliable data instead of guesswork.

Google Ads Campaign Optimisation

Once tracking was fixed, we restructured and optimised the campaigns to improve both performance and return on investment.

This included:

• Refining keyword targeting to attract higher-intent customers.
• Removing wasted ad spend.
• Improving ad copy and ad assets.
• Optimising bidding strategies.
• Building out Shopping campaigns for key product categories.
• Creating dedicated campaigns for clubs, schools and bulk buyers.

The result was more qualified traffic, improved campaign performance and a much clearer understanding of what was driving sales.

Remarketing & Retargeting

Not every customer purchases on their first visit, so we implemented remarketing and retargeting campaigns to re-engage previous website visitors.

By showing relevant products to people who had already interacted with the website, we were able to:

• Bring potential customers back to complete their purchase.
• Increase repeat visits.
• Reach customers who had viewed products but hadn’t yet bought.
• Keep the Lar Corbett Sports brand front of mind during the buying journey.
• Improve the overall return on advertising spend.

This ensured advertising wasn’t focused solely on attracting new visitors, but also on converting interested shoppers who were already familiar with the brand.

E-commerce Growth Strategy

We didn’t stop at advertising.

After reviewing customer buying behaviour, we identified opportunities to increase revenue by improving the online shopping experience.

Our recommendations included:

• Creating bundled product offers
• Introducing bulk purchase options
• Targeting sports clubs, schools and coaches
• Increasing average order value rather than relying solely on more traffic

These recommendations gave customers greater value while helping the business generate more revenue from each order.

Ongoing Consultancy

As an extension of the Lar Corbett Sports team, we continue to provide strategic guidance on digital marketing, helping identify new growth opportunities and ensuring campaigns continue to improve over time.

The Results

Since implementing these improvements, Lar Corbett Sports has seen significant improvements in campaign performance and online sales.

Key Wins

🚀 Complete Google Ads audit and tracking overhaul.

🚀 Accurate conversion tracking and reporting.

🚀 Reduced wasted ad spend through campaign optimisation.

🚀 More qualified traffic reaching the website.

🚀 Product bundling recommendations to increase average order value.

🚀 Bulk offers introduced for clubs, schools and sports organisations.

🚀 Remarketing campaigns implemented to recover missed sales and nurture potential customers.

🚀 Ongoing strategic consultancy to support long-term business growth.

Client Feedback

“We have been working with New Era Digital since April 2025. This has been very good for contacts and direct online sales. The main reason for this is the care and time Sarah gives to her clients. Google is a very confusing place but thanks to Sarah we can understand some of their language now.”

— Lar Corbett Sports

Before vs After

Final Thoughts

This project demonstrates that successful digital marketing isn’t just about generating more clicks—it’s about building a strategy that supports long-term business growth.

By combining accurate tracking, smarter Google Ads management and commercial recommendations such as product bundles and bulk purchasing options, we’ve helped Lar Corbett Sports improve campaign performance, increase sales and make better-informed marketing decisions.

Looking to Improve Your Google Ads Performance?

Whether your campaigns need a complete overhaul or you’re looking to generate more sales from your existing budget, New Era Digital can help.

Book your free 15-minute discovery call and let’s discuss how we can help your business grow.