Case Studies

Real Results for Real Businesses

See how businesses in Ireland and the UK have grown their visibility, leads and sales with New Era Digital. Explore real SEO, Google Ads, website and conversion results from businesses we've worked with.

Website Strategy · UX & CRO · Digital Transformation

Dogs in Distress

Meath

Challenge

As Dogs in Distress grew, so did the complexity of managing adoptions, foster carers, volunteers, donations and day-to-day administration.

They needed much more than a visual website redesign. The charity needed a digital platform that could make it easier for people to adopt and foster dogs, improve fundraising and simplify some of the administrative work being handled by volunteers.

Most importantly, the new experience needed to keep the dogs themselves at the heart of everything.

Our Approach

We started by understanding how Dogs in Distress actually operated — from adoption and foster applications to donations, volunteer workflows and website management.

From there, we redesigned the website and customer journeys around the charity’s most important actions: adopt, foster and donate.

We also went beyond the public-facing website. Custom digital systems were developed to manage foster placements and adoptions, donation options were expanded to include recurring monthly giving, and simpler administration tools were introduced for volunteers.

Finally, we provided bespoke documentation and training so the team could confidently manage the platform themselves.

“Excellent Company who listen to your requirements and translate them into a smooth working website. Being Custom made its perfect and meets all our requirements perfectly. I would not hesitate to recommend New Era Digital and I am so glad they were recommended to me.”

Marie Hannon — Dogs in Distress

Website Strategy · UX & CRO · SEO

DM Mechanical

Dublin

Challenge

DM Mechanical is a long-established mechanical engineering company, but its website no longer reflected the quality or professionalism of the business.

The customer journey was unclear, calls to action were limited and the site lacked a logical structure for either visitors or search engines. There was also very little SEO in place and no meaningful analytics or conversion tracking.

Rather than simply giving the website a visual refresh, the goal was to create a stronger digital platform that could support the company’s future marketing and growth.

Our Approach

Before design work began, we looked at DM Mechanical’s business goals, target customers, competitors and how the website needed to support future growth.

From there, we planned the website architecture and created custom wireframes around the customer journey. Navigation, service pages, calls to action and conversion points were mapped out before working with the web developer to bring the new website to life.

We also implemented our SEO Starter Package and set up GA4, Search Console and conversion tracking, ensuring the new website launched with stronger foundations for both search visibility and future marketing.

SEO · SEO Consulting · Digital Strategy

Intaspace Modular

Meath

Challenge

Intaspace operates in a competitive B2B market and wanted to increase visibility for valuable commercial searches, reach decision-makers in its target sectors and generate more qualified business opportunities.

But this wasn’t simply a rankings exercise. The business needed a wider digital strategy that could support its marketing team, identify gaps in the market and strengthen its position against competitors.

The goal was to create sustainable growth while making sure SEO, content, the website and paid search were all supporting the same commercial objectives.

Our Approach

We developed an ongoing SEO and digital strategy around the sectors and commercial opportunities most valuable to Intaspace.

Competitor and keyword gap analysis helped us identify where competitors were gaining visibility and uncover new opportunities. We created dedicated sector landing pages, strengthened existing content and internal linking, improved the customer journey and developed project case studies that demonstrate Intaspace’s expertise and support both search visibility and new-business conversations.

We also used insights from Google Ads to inform the organic strategy, identifying valuable searches and customer behaviour that could be incorporated into SEO and content.

Over time, our role has expanded beyond SEO. New Era Digital is now regularly involved in wider marketing discussions, working alongside Intaspace’s internal team and other digital partners to provide ongoing strategic guidance.

Website Design · Local SEO · AI SEO · Google Ads

Mindology

Kildare

Challenge

Mindology had already established a successful counselling practice in Kildare and was preparing to open a second wellness centre in Clane.

The challenge wasn’t simply to launch a new website. The business needed to build awareness of the new location, generate appointment bookings, attract new therapists and establish visibility in local search — while creating an online presence that reflected the growing practice and could support its future expansion.

Our Approach

We started with the website and customer journey, creating a modern, welcoming experience that clearly explained Mindology’s services, introduced its therapists and made requesting an appointment straightforward.

We then implemented our SEO Starter Package, including keyword research, technical and on-page SEO, Local SEO, internal linking, Google Business Profile optimisation and AI SEO foundations.

But a new location needs customers now, not months down the line. So while SEO began building longer-term visibility, we launched targeted Google Ads campaigns to put Mindology in front of people actively searching for counselling and therapy services in Clane and the surrounding area.

“I’ve had an outstanding experience working with New Era Digital. They completely transformed our website, delivering a seamless and stress-free process from start to finish. Their efficiency, creativity and SEO expertise have had a significant positive impact on our business. I highly recommend them to anyone looking to elevate their online presence.”

— Leah, Mindology

Website Design · SEO Starter Package · Local SEO · Google Ads · CRO

Straffan Self Storage

Kildare

Challenge

Straffan Self Storage needed more than a better-looking website. Their existing online presence wasn’t making it easy for potential customers to find the business, understand their options or reserve a storage unit online.

Search visibility was limited, there was no streamlined booking journey and opportunities to generate local enquiries were being missed.

The priority was therefore to create a stronger website and customer journey first — then use search marketing to bring the right people to it.

Our Approach

We started with the website, planning a clearer structure and customer journey around what potential storage customers actually needed to do.

The new website introduced clearer navigation, stronger calls to action, dedicated service pages and, importantly, the ability for customers to reserve a storage unit online.

Once that foundation was in place, we implemented our SEO Starter Package, including keyword research, technical and on-page optimisation, Local SEO and Google Business Profile optimisation.

Google Ads was then used to reach people actively searching for self-storage, generating enquiries while the website’s organic visibility began to grow.

“We worked with Sarah Jane on our website build and SEO. We noticed an immediate increase in enquiries thanks to her work. Good communication through the design and build of the website and ongoing after completion on any queries we have had since. Would happily recommend and will work with SJ again as our needs develop.”

— Anthony, Straffan Self Storage

SEO · AI SEO & GEO · CRO · Content Marketing

BuildStore

Meath

Challenge

BuildStore had a strong range of building and home improvement products, but the website wasn’t reaching its potential as an e-commerce channel.

Visibility for valuable product and category searches was limited, key pages weren’t fully optimised, and there wasn’t comprehensive e-commerce tracking in place to understand how customers were behaving or where sales opportunities were being lost.

The goal wasn’t simply to increase traffic. We needed to attract more potential customers and turn more of those visitors into enquiries and online sales.

Our Approach

We started by improving the data. Enhanced e-commerce, product, lead, event and conversion tracking gave us a much clearer picture of how customers were using the website and where improvements could make the biggest difference.

From there, we worked across the customer journey. We improved calls to action, page layouts, trust signals and the path from landing page to checkout, while optimising product and category pages, technical SEO, internal linking and content.

We also strengthened BuildStore’s authority through ongoing content and link building and expanded the strategy into AI search alongside traditional SEO.