SEO · AI SEO & GEO · CRO · Content Marketing

BuildStore

How New Era Digital helped BuildStore triple online sales, grow organic search to 64% of website traffic and attract new customers through SEO, CRO and conversion tracking.

3x

Online Sales

64%

Traffic From Organic Search

12K+

Organic Clicks

90%+

Non-Branded Clicks

The Challenge

Turning more website traffic into online sales

BuildStore had a strong range of building and home improvement products, but the website wasn't reaching its potential as an e-commerce channel. Visibility for valuable product and category searches was limited, key pages weren't fully optimised, and there wasn't comprehensive e-commerce tracking in place to understand how customers were behaving or where sales opportunities were being lost. The goal wasn't simply to increase traffic. We needed to attract more potential customers and turn more of those visitors into enquiries and online sales.

Our Approach

SEO, CRO and tracking working together

We started by improving the data. Enhanced e-commerce, product, lead, event and conversion tracking gave us a much clearer picture of how customers were using the website and where improvements could make the biggest difference. From there, we worked across the customer journey. We improved calls to action, page layouts, trust signals and the path from landing page to checkout, while optimising product and category pages, technical SEO, internal linking and content. We also strengthened BuildStore's authority through ongoing content and link building and expanded the strategy into AI search alongside traditional SEO.

The Results

Online sales tripled

The combined strategy has delivered measurable business growth. BuildStore’s online sales have tripled since working with New Era Digital, while organic search has grown to become the website’s largest traffic source, accounting for approximately 64% of all website sessions.

The website has generated more than 12,000 organic clicks and 432,000 Google Search impressions, with over 90% of clicks coming from non-branded searches. That means the vast majority of organic clicks are coming from people discovering BuildStore through search rather than already knowing the brand. Dozens of valuable commercial keywords now rank on page one of Google.