GOOGLE ADS MANAGEMENT
Google Ads Management Ireland That Focuses on Better Leads
Get your business in front of people who are actively searching for what you offer. Our Google Ads management service combines careful campaign structure, accurate conversion tracking and ongoing optimisation to help you generate more qualified leads and sales from your advertising budget.
340%
Avg. traffic growth
6 mo
Avg. time to results
150+
Irish businesses served
GOOGLE ADS MANAGEMENT EXPLAINED
Make Every Click Work Harder for Your Business
Google Ads can generate enquiries quickly, but poorly structured campaigns can spend money just as quickly. Effective management is about reaching the right people, controlling wasted spend and measuring the actions that matter to your business.
We build and manage campaigns around your goals, customers, locations and budget. That includes choosing suitable campaign types, researching real search intent and creating ads that connect with what potential customers need.
Accurate conversion tracking is central to the service. We track valuable actions such as calls, enquiries, bookings and purchases so decisions are based on business results rather than clicks or impressions alone.
Your campaigns are reviewed and refined regularly. Search terms, keywords, bids, audiences, budgets and ad performance are monitored so we can reduce waste, identify opportunities and improve results over time.
You’ll work directly with Sarah Jane Vincent and receive straightforward reporting that explains what is working, what is changing and where your budget is being used.
IS THIS RIGHT FOR YOU?
Is Google Ads Management Right for Your Business?
Our Google Ads management service is suited to businesses that want experienced support generating leads or sales through paid search.
- You want to reach potential customers when they are ready to enquire or buy.
- You’re spending money on Google Ads but are unsure what is producing results.
- Your campaigns generate clicks but not enough qualified enquiries or sales.
- You need reliable conversion tracking and clearer performance reporting.
- You don’t have the time or specialist knowledge to manage campaigns properly.
- You want direct access to the person managing your Google Ads account.
OUR APPROACH
Google Ads Management Built Around Your Goals
Every campaign starts with your business objectives. We combine research, accurate measurement and experienced oversight to build campaigns that support meaningful growth rather than platform activity for its own sake.
Understand & Plan
We learn about your business, customers, margins, locations and goals. We review your market and competitors, then agree what a valuable lead or sale looks like before planning the campaign.
Build & Launch
We audit your existing account or create a new campaign structure. Keywords, targeting, ads, budgets and conversion tracking are prepared carefully before campaigns go live.
Optimise & Improve
We monitor search terms, bids, budgets, audiences, ads and conversions. Performance data and lead quality help us reduce wasted spend and direct more budget towards the opportunities producing better results.
WHAT’S INCLUDED
What Our Google Ads Management Can Include
Your service is tailored to your objectives, market and budget, but Google Ads management may include:
Strategy & Account Setup
- Google Ads account audit or new account setup
- Campaign and ad-group structure
- Competitor and market research
- Budget and bidding strategy
- Campaign launch planning
Keywords & Targeting
- Keyword and search-intent research
- Negative keyword management
- Location and device targeting
- Audience and demographic targeting
- Search-term analysis
Ads & Landing Pages
- Responsive search ad creation
- Ongoing ad testing and refinement
- Ad assets and extensions
- Landing-page recommendations
Campaign Types
- Google Search campaigns
- Performance Max where appropriate
- Google Shopping for e-commerce
- Display and remarketing
Ongoing Optimisation
- Search-term and placement reviews
- Bid and budget adjustments
- Ad and audience testing
- Lead-quality reviews
Tracking & Reporting
- Conversion tracking review and setup
- Call, form, booking and purchase tracking
- Performance and lead-quality monitoring
- Clear monthly reporting
- Ongoing recommendations and budget guidance
GOOGLE ADS TIMELINE & RESULTS
What Results Can You Expect—and When?
Google Ads can begin generating visibility and traffic shortly after launch, but strong performance develops through accurate data, testing and ongoing optimisation. The exact timeline depends on your market, budget, website and competition.
Setup
Build Strong Foundations
We research the market, agree campaign goals, review tracking and build or restructure the account. Existing account data is retained wherever it remains useful.
First 30 Days
Gather Reliable Data
We monitor search terms, conversions, spending and lead quality closely. Early findings help us remove irrelevant traffic and refine targeting, ads and budgets.
Months 2–3:
Improve Efficiency
As reliable data builds, we test and adjust campaigns to improve conversion quality, reduce wasted spend and strengthen cost per lead or return on ad spend.
Ongoing
Refine and Scale
We continue optimising what works, respond to changes in demand and identify sensible opportunities to increase reach or investment.
WHY NEW ERA DIGITAL?
Why Our Google Ads Management Is Different
You Work Directly With Your Specialist
Sarah Jane Vincent remains closely involved in the strategy and management of your campaigns. You won’t be passed from a salesperson to an inexperienced account manager.
We Focus on Meaningful Results
Clicks and impressions provide useful context, but enquiries, sales and return matter more. Campaign decisions are tied to the actions that support your business goals.
Human Oversight Stays in Control
Google’s AI and automation can improve performance when they have good data and clear direction. We use them selectively, with experienced human oversight of budgets, targeting, search terms and lead quality.
You Retain Ownership of Your Account
Your business retains ownership of its Google Ads account, billing and campaign data. If management ends, the account remains with you in its current optimised condition.
Google Partner Expertise, Directly Applied
Your campaigns are supported by Google Partner expertise and more than 15 years of digital marketing experience. You’ll receive clear reporting, honest recommendations and direct access to Sarah Jane.
- GOOGLE ADS EXPERTISE IN IRELAND
Google Ads Management for Irish Businesses
Based in Wexford, New Era Digital provides Google Ads management to businesses across Ireland. Campaigns are built around the locations, search behaviour, competition and commercial realities of the Irish market.
Whether you’re a local service provider, an e-commerce business or a growing company targeting customers nationally, your campaign is shaped around the searches and actions most valuable to your business.
Pricing
From €450/month + VAT
Initial setup €450+ VAT · Ad spend paid separately to Google
- No long-term contract
- Campaign setup & ongoing optimisation
- Conversion tracking & performance reporting
- Focused on leads, sales & return on ad spend
+730%
online revenue
New Era Digital helped an Irish e-commerce business grow online revenue from €3,000 to €25,000 per month through Google Ads, SEO and website optimisation/CRO.
- Google Partner Agency
New Era Digital has earned Google Partner status by meeting Google’s requirements for Google Ads expertise, performance and client spend — giving you added confidence that your campaigns are in experienced hands.
REAL RESULTS
Google Ads Focused on Real Business Growth
Our campaigns are built to generate measurable outcomes, from qualified phone calls and enquiries to bookings and online sales. See how Irish businesses have used Google Ads, SEO and conversion improvements to support sustainable growth.
Increased
online sales
New Era Digital helped an Irish sports retailer increase online sales through smarter Google Ads management, improved tracking, product strategy and targeted remarketing.
COMMON QUESTIONS
Common Questions About Google Ads Management
How much should I spend on Google Ads?
The right budget depends on your industry, location, competition and goals. We’ll review likely search demand and click costs, then recommend a realistic starting budget rather than encouraging you to spend more than necessary.
How much does Google Ads management cost?
Google Ads management starts from €495 per month + VAT, with an initial setup fee from €395 + VAT. Your advertising spend is paid separately and directly to Google. Final pricing may vary for larger or more complex accounts.
How quickly can Google Ads generate results?
Campaigns can begin generating traffic and enquiries soon after launch. However, it normally takes time to gather reliable data, test targeting and improve performance, so results should be assessed over weeks and months rather than days.
Can you take over an existing Google Ads account?
Yes. We can audit your existing account, retain what is working and restructure or rebuild areas that are limiting performance. Major changes will be explained before they are made.
Will I retain ownership of my Google Ads account?
Yes. Your business retains ownership and access to its Google Ads account, billing and campaign data. We manage the campaigns through our manager account.
Do I need a new landing page?
Not always. We’ll review the page your ads will send visitors to and recommend improvements where needed. A separate landing page may be worthwhile when the existing page does not closely match the campaign or make it easy for visitors to take action.
Do you use AI and automation to manage Google Ads?
Yes, where it supports the campaign. Google’s automated bidding and campaign features can be useful, but they still need accurate tracking, clear goals and experienced oversight. We monitor the decisions that affect your budget and lead quality.
Is there a minimum contract?
No long-term contract is required. Google Ads performs best with consistent optimisation and enough time to gather useful data, but you won’t be tied into a lengthy agreement.
Ready to Get More From Google Ads?
Book a free consultation to discuss your business, current advertising and whether our Google Ads management service is the right fit for your goals.