SEO · AI SEO & GEO · Google Ads · CRO · Web Design

Timmy’s Pet Shop

How New Era Digital helped Timmy’s Pet Shop grow organic clicks by 150.8%, increase conversions by 281% and build 300+ recurring product subscriptions through a joined-up e-commerce growth strategy.

+281%

Conversions

+216%

Website sessions

+150.8%

Organic clicks

300+

Active subscriptions

The Challenge

Building an online store capable of competing with bigger retailers

Timmy’s Pet Shop had ambitious plans to grow its e-commerce business and compete with much larger pet retailers. While the business already had a strong product range and loyal customers, its website wasn't reaching its full potential. Organic visibility was limited for valuable product searches, the website needed stronger SEO and conversion foundations, and paid advertising wasn't delivering the return the business needed. There were also opportunities to increase repeat purchases and customer lifetime value.

Our Approach

Building a joined-up strategy for sustainable e-commerce growth

Rather than focusing on a single channel, we worked as an extension of the Timmy’s Pet Shop team across the entire customer journey. We improved the site's technical SEO, structure, product and category optimisation, internal linking and content strategy while building authority through ongoing link building. Alongside SEO, we continually improved navigation, page layouts, calls to action and the buying journey to help turn more visitors into customers. We also manage Google Ads to capture high-intent demand and introduced a subscription service for repeat purchases. More recently, we've expanded the strategy into AI SEO, helping Timmy’s Pet Shop build visibility across emerging AI-powered search experiences as well as traditional Google Search.

The Results

More visibility, more conversions and recurring revenue

The combined strategy has transformed the performance of the online store. Over the latest 12-month period reported in the case study, organic clicks increased by 150.8%, while website sessions increased by 216% and tracked conversions increased by 281%.

Growth has gone beyond traffic. Timmy’s Pet Shop now has 300+ customers with recurring product subscriptions, giving the business an additional source of predictable monthly revenue, while its products are being discovered across Google and AI-powered search.