How New Era Digital helped Stamina Sports triple leads and sales within weeks through e-commerce SEO, conversion optimisation and an abandoned cart recovery strategy.
More leads & sales
Results achieved
Search visibility
Cart abandonment
Stamina Sports had a strong range of premium sports and fitness products, but low search visibility meant the right customers weren't finding them. Their website was also underperforming, with low sales and high cart abandonment limiting its potential.
We focused on both attracting the right customers and improving what happened once they reached the website. We strengthened product and category SEO, improved internal linking and optimised key conversion points across the store. We also introduced an abandoned cart email strategy to bring potential customers back and recover sales that would otherwise have been lost.
The impact was seen quickly. Within weeks, Stamina Sports had tripled its leads and sales, while improved search visibility helped the business reach more potential customers looking for its customised teamwear and leisurewear. Improvements to the customer journey and abandoned-cart strategy also helped turn more of that visibility into sales.
More leads & sales
Results achieved
Search visibility
Cart abandonment
Stamina Sports
United Kingdom
Sports & Fitness E-commerce
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