How New Era Digital helped Intaspace increase organic clicks by 128%, grow search impressions by 167% and develop from an SEO supplier into a strategic digital marketing partner.
Organic Clicks
Search Impressions
Average Search Position
Organic Website Traffic
Intaspace operates in a competitive B2B market and wanted to increase visibility for valuable commercial searches, reach decision-makers in its target sectors and generate more qualified business opportunities. But this wasn't simply a rankings exercise. The business needed a wider digital strategy that could support its marketing team, identify gaps in the market and strengthen its position against competitors. The goal was to create sustainable growth while making sure SEO, content, the website and paid search were all supporting the same commercial objectives.
We developed an ongoing SEO and digital strategy around the sectors and commercial opportunities most valuable to Intaspace. Competitor and keyword gap analysis helped us identify where competitors were gaining visibility and uncover new opportunities. We created dedicated sector landing pages, strengthened existing content and internal linking, improved the customer journey and developed project case studies that demonstrate Intaspace's expertise and support both search visibility and new-business conversations. We also used insights from Google Ads to inform the organic strategy, identifying valuable searches and customer behaviour that could be incorporated into SEO and content. Over time, our role has expanded beyond SEO. New Era Digital is now regularly involved in wider marketing discussions, working alongside Intaspace's internal team and other digital partners to provide ongoing strategic guidance.
The ongoing strategy has significantly strengthened Intaspace’s search presence. Organic clicks increased by 128%, search impressions increased by 167%, and average search position improved from 26.7 to 16.0.
Organic search has also become Intaspace’s largest source of website traffic, while sector landing pages, content and case studies have helped the business strengthen its authority, attract more relevant prospects and support wider new-business opportunities.
Perhaps most importantly, the relationship has developed beyond delivering SEO. New Era Digital now works as an extension of the Intaspace team, providing strategic input across its wider digital marketing activity
Organic Clicks
Search Impressions
Average Search Position
Organic Website Traffic
Intaspace
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