How New Era Digital helped Straffan Self Storage generate an immediate increase in enquiries and consistent online bookings through a new conversion-focused website, SEO and Google Ads.
Increase in Enquiries
Online Bookings
Search Impressions
Organic Clicks
Straffan Self Storage needed more than a better-looking website. Their existing online presence wasn't making it easy for potential customers to find the business, understand their options or reserve a storage unit online. Search visibility was limited, there was no streamlined booking journey and opportunities to generate local enquiries were being missed. The priority was therefore to create a stronger website and customer journey first — then use search marketing to bring the right people to it.
We started with the website, planning a clearer structure and customer journey around what potential storage customers actually needed to do. The new website introduced clearer navigation, stronger calls to action, dedicated service pages and, importantly, the ability for customers to reserve a storage unit online. Once that foundation was in place, we implemented our SEO Starter Package, including keyword research, technical and on-page optimisation, Local SEO and Google Business Profile optimisation. Google Ads was then used to reach people actively searching for self-storage, generating enquiries while the website's organic visibility began to grow.
The impact was apparent quickly. Straffan Self Storage reported an immediate increase in enquiries following the website launch, while Google Ads began generating a consistent flow of enquiries and bookings.
At the same time, the SEO foundations have increased the business’s organic search visibility, with Google Search Console recording 707 organic clicks and 55,700 search impressions at the point captured in the existing case study.
Most importantly, customers can now move from discovering Straffan Self Storage online to reserving a storage unit directly through the website.
Increase in Enquiries
Online Bookings
Search Impressions
Organic Clicks
Straffan Self Storage
Kildare
Self Storage & Local Services
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