How New Era Digital helped Lar Corbett Sports increase organic traffic by 212%, grow organic revenue by 186% and outrank major Irish and UK sports retailers through SEO, Google Ads and e-commerce strategy.
Organic Traffic
Organic Revenue
Top Ranking Position
Online Sales
Lar Corbett Sports is an independent Irish sports retailer competing in a crowded market against major Irish and UK brands with significantly larger marketing budgets. The opportunity wasn't simply to generate more traffic. We needed to strengthen their visibility for valuable commercial searches, improve Google Ads performance and make more of the traffic already reaching the website — ultimately helping the business compete more effectively online.
We worked across both organic and paid search rather than treating SEO and Google Ads as separate channels. Our SEO strategy focused on the products, categories and commercial searches most valuable to the business, improving site structure, content, on-page optimisation and internal linking to strengthen organic visibility. Alongside this, we fixed conversion tracking and continually refined Google Ads targeting, bidding and Shopping campaigns to reduce wasted spend and reach customers with stronger buying intent. We also looked beyond traffic, identifying opportunities around product bundles, bulk purchases, remarketing and the wider customer journey to help turn more visitors into sales.
The impact has gone well beyond increased traffic. Lar Corbett Sports now outranks major Irish and UK sports retailers for valuable commercial searches, demonstrating that an independent retailer can compete with much larger brands when SEO, paid search and e-commerce strategy work together.
Organic traffic increased by 212%, while organic revenue grew by 186%, with the business achieving #1 ranking positions for important searches. Our Google Ads and wider e-commerce work has also contributed to increased online sales and a more efficient approach to acquiring customers.
Organic Traffic
Organic Revenue
Top Ranking Position
Online Sales
Lar Corbett Sports
Tipperary
Sports Retail & E-commerce
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