How New Era Digital helped Crothers Security transform its website, build strong local search visibility and generate consistent leads through website design, SEO, Local SEO and Google Ads.
Competitive keywords
Search & Google Maps
Website traffic
Leads & sales
Crothers Security had an outdated, poorly performing website that was making it difficult for potential customers to find what they needed and take the next step. They also had very little search visibility, no strong local SEO presence and no paid advertising strategy. Rather than simply driving more traffic to a website that wasn't converting effectively, we first needed to create a stronger foundation for growth.
We started with the website and customer journey, planning a clearer structure and conversion-focused layout and working closely with the web developer on the new site. Once that foundation was in place, we built out the search strategy. This included keyword research, on-page SEO, Local SEO, Google Business Profile optimisation, local citations and link building. We also developed and optimised Google Ads campaigns to reach potential customers actively searching for security services.
The transformation gave Crothers Security a much stronger digital presence. The business went from having virtually no meaningful search visibility to ranking for competitive industry keywords and consistently appearing prominently in local search and Google Maps.
Combined with the new conversion-focused website and Google Ads campaigns, this resulted in increased website traffic and a consistent flow of leads and sales.
Competitive keywords
Search & Google Maps
Website traffic
Leads & sales
Crothers Security
Dublin
Security & Trades
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