AI SEARCH & GEO SPECIALISTS
AI SEO Services
Our AI SEO services help your business get discovered across Google AI Overviews, ChatGPT, Perplexity and other AI-powered search platforms. Led by AI SEO expert Sarah Jane Vincent, we combine technical SEO, expert-led content, entity optimisation and GEO to strengthen the signals AI systems use to understand, trust and reference your business.
Google AI Overviews
Improve your visibility across Google’s AI-generated search results.
ChatGPT & AI Search
Strengthen how your business is understood and referenced across AI platforms.
AEO & GEO
AI search optimisation built into your wider SEO strategy.
AI SEO EXPLAINED
What Is AI SEO?
AI SEO is the process of optimising your website and wider online presence for visibility across AI-powered search experiences, including Google AI Overviews, ChatGPT, Perplexity, Gemini and other answer engines.
Traditional SEO focuses primarily on helping webpages rank in search results. AI search works differently. It gathers information from multiple sources, assesses the available evidence and produces a direct answer. Your business therefore needs to be clearly understood, trusted and associated with the subjects it wants to be known for.
Our AI SEO services combine established SEO principles with AI search optimisation, answer engine optimisation and generative engine optimisation. This can include improving your content structure, strengthening topical authority, clarifying your brand and expertise, implementing relevant structured data and creating useful content that AI systems can interpret and reference.
AI SEO does not replace traditional SEO. Strong technical foundations, genuinely helpful content and demonstrable authority remain essential. AEO and GEO build on those foundations, helping your business adapt as more people use AI platforms to research services, compare providers and make decisions.
OUR APPROACH TO AI SEARCH
AI Visibility Is Built on Evidence, Not AI-Generated Content
Appearing in AI search is not simply a matter of publishing more content or adding a few mentions of ChatGPT to your website. AI platforms look for consistent evidence of who you are, what you specialise in and why your business should be trusted.
We strengthen those signals across your content, technical structure, named expertise, external mentions and wider online presence. The aim is to make your business easier for search engines and AI systems to understand, verify and reference.
This means focusing on real expertise, clear entity signals, useful information and credible sources—not producing large volumes of generic AI-written content.
IS THIS RIGHT FOR YOU?
Are AI SEO Services Right for Your Business?
Our AI SEO services are designed for businesses that want to protect and grow their search visibility as customers increasingly use AI-powered platforms to research, compare and choose providers.
This service may be right for you if:
- You want your business to appear in Google AI Overviews and other AI-generated answers.
- You already invest in SEO or content and need to adapt your strategy for AI search.
- Your business has valuable expertise that is not being recognised or referenced online.
- You want to understand how AI platforms currently interpret and present your brand.
- You operate in a competitive market where authority and trust influence buying decisions.
- Your marketing team needs support from an experienced AI SEO specialist.
- You want a strategy combining traditional SEO, AI search optimisation, AEO and GEO.
OUR PROCESS
How Our AI SEO Process Works
Audit and Understand
We assess how your business currently appears across Google AI Overviews, ChatGPT and other AI-powered search platforms. We also review your website, content, competitors, technical foundations and existing authority signals.
This gives us a clear baseline and helps identify where your business is visible, how it is being presented and where the strongest opportunities exist.
Optimise and Build Authority
We make it easier for search engines and AI systems to understand who you are, what you offer and where your genuine expertise lies.
This can include improving your technical SEO, structured data, entity signals, content structure, internal linking and topical authority. We also develop and optimise content around the questions influencing your customers’ decisions.
Monitor and Evolve
We monitor how your brand is mentioned, referenced and presented across AI search. This includes reviewing visibility across relevant platforms, tracking competitors and identifying changes in how AI systems respond to important queries.
As platforms, competitors and customer behaviour change, we refine your strategy and identify new opportunities for visibility.
WHAT’S INCLUDED
What’s Included in Our AI SEO Services?
AI Visibility and GEO Strategy
- Baseline visibility audit across key AI platforms
- Competitor citation and visibility analysis
- High-value prompt and query research
- Generative engine optimisation strategy
- Prioritised AI search optimisation roadmap
Content and Topical Authority
- Existing content optimisation
- Expert-led question and answer content
- Topic and content-gap mapping
- Citation-ready content structure
- Content briefs based on real customer queries
Technical and Entity Optimisation
- Organisation, Person and Service schema
- Brand and entity signal development
- Internal linking and website structure
- Technical SEO review and recommendations
- Clear connections between your people, services and expertise
Monitoring and Reporting
- Google AI Overview monitoring
- AI mention and citation tracking
- Competitor visibility comparisons
- Monthly reporting with actions and insights
- Ongoing testing and strategy refinement
SEO TIMELINE & RESULTS
What Results Can You Expect From AI SEO—and When?
AI search visibility develops over time and depends on your existing authority, content, competition and technical foundations. Every business is different, but this is the general progression you can expect.
Weeks 1–4
Visibility Baseline
We assess how your brand currently appears across AI-powered search, identify gaps and establish the priorities for your strategy.
Months 1–3
Stronger Brand Understanding
We improve your technical foundations, entity signals, content structure and topical relevance so search engines and AI systems can better understand your business and expertise.
Months 3–6
Increased AI Visibility
Optimised and newly created content may begin earning more mentions, citations and visibility across Google AI Overviews and other AI-powered search experiences.
Beyond 6 Months
Authority and Growth
We continue strengthening your topical authority, monitoring AI visibility and adapting your strategy as platforms, competitors and customer behaviour change.
AI search results can vary between users, queries and platforms. No AI SEO agency can guarantee a particular citation or placement, but a stronger and more consistent digital presence can improve your eligibility for visibility.
WHY NEW ERA DIGITAL?
Why Choose New Era Digital as Your AI SEO Agency?
Experienced Before AI SEO Became Mainstream
New Era Digital is led by Sarah Jane Vincent, an experienced AI SEO specialist with more than 15 years’ experience in search.
Sarah Jane was researching, testing and teaching AI search optimisation long before it became a standard service offered by SEO agencies in Ireland. Your strategy is therefore shaped by practical experience and ongoing research—not a service created simply because AI SEO has become popular.
We Monitor AI Search, Not Just Google
We track how your brand appears across Google AI Overviews, ChatGPT, Perplexity and Gemini. This helps us identify where you are visible, how your business is being presented and where new opportunities exist.
E-E-A-T Is at the Heart of Everything
Google’s quality guidance emphasises Experience, Expertise, Authoritativeness and Trustworthiness. We strengthen these signals through named authors, clear credentials, first-hand experience and evidence-led content.
This helps search engines and AI systems understand who is behind your content, what experience they have and why your business is a credible source.
We Stay Ahead of the Curve
AI search is changing faster than almost any other area of digital marketing. We actively test, research and document what works, so our clients benefit from practical, evidence-led strategies rather than speculation.
- AI SEO IN IRELAND
AI SEO Services for Irish Businesses
New Era Digital is an Irish AI SEO agency based in Wexford, Ireland. We help businesses across Ireland improve their visibility across Google AI Overviews, ChatGPT, Perplexity, Gemini and traditional search results.
Many Irish businesses have valuable expertise but limited or inconsistent information demonstrating it online. This can make it difficult for search engines and AI platforms to understand who they are, what they specialise in and when they should be referenced.
Our AI SEO services strengthen those connections across your website and wider online presence. We connect your expertise, services, locations and authority through clear content, relevant structured data and trusted brand signals.
Whether you want to attract customers locally, compete nationally or reach international markets, your AI search optimisation strategy will be built around your audience, commercial goals and current visibility.
Pricing
From €895/month + VAT
No long-term contracts required
- Work directly with Sarah Jane
- Monthly plain-English reporting
- Ongoing SEO strategy & optimisation
- SEO, AI search & GEO expertise
+128%
increase in organic clicks
New Era Digital helped Intaspace increase organic clicks by 128% and search impressions by 167%, with organic search becoming the website’s largest source of traffic.
- Google Partner Agency
New Era Digital has earned Google Partner status by meeting Google’s requirements for Google Ads expertise, performance and client spend — giving you added confidence that your campaigns are in experienced hands.
CLIENT RESULTS
Real Results From Irish Businesses
AI SEO works best when it is connected to a strong overall search strategy. Our work combines technical SEO, expert-led content, authority building and AI search optimisation to improve how businesses are discovered across both Google and AI platforms.
+730%
online revenue
New Era Digital helped an e-commerce business grow online revenue from €3,000 to €25,000 per month through SEO, website optimisation, CRO and Google Ads.
AI SEO FAQS
Common Questions About AI SEO Services
What is an AI SEO agency?
An AI SEO agency helps businesses improve their visibility across AI-powered search platforms such as Google AI Overviews, ChatGPT, Perplexity and Gemini.
This involves combining traditional SEO with expert-led content, entity optimisation, structured data, answer engine optimisation and generative engine optimisation. The aim is to make your business easier for search engines and AI systems to understand, trust and reference.
What does an AI SEO specialist do?
An AI SEO specialist looks at how your business appears in AI-powered search and identifies what may be stopping platforms such as ChatGPT and Google AI Overviews from recognising your expertise.
The work can involve improving your website content, structured data, brand signals and online authority, as well as tracking where your business is mentioned and where competitors are being recommended instead.
New Era Digital is led by Sarah Jane Vincent, an experienced AI SEO specialist who has spent years researching, testing and teaching AI search optimisation alongside traditional SEO.
Can you do SEO with AI?
Yes. AI can help with research, content planning, data analysis and some of the more repetitive parts of SEO. However, it still needs an experienced person to guide it, check the information and decide what is right for the business.
We use AI where it genuinely improves the work, but we do not rely on it to create large amounts of generic content or make strategic decisions without human input.
How much does AI SEO cost?
New Era Digital’s AI SEO services start from €895 per month. The final cost depends on your website, competition, current visibility and how much content or technical work is needed.
Following an initial consultation, we recommend a scope based on your priorities and commercial goals rather than applying the same package to every business.
What is the best AI SEO agency?
The best AI SEO agency is one that understands established SEO as well as the way AI-powered search is developing. It should be able to explain what it will work on, how it monitors visibility and how that work connects to your wider business goals.
New Era Digital is led by AI SEO expert Sarah Jane Vincent, who has more than 15 years’ experience in search and was researching, testing and teaching AI search optimisation before it became a standard agency service.
Can ChatGPT do SEO?
ChatGPT can help with tasks such as research, content ideas, briefs and analysing information. It can be a useful tool, but it cannot manage your entire SEO strategy on its own.
It does not know your business, customers or market in the same way you do, and its answers are not always accurate. Effective SEO still needs reliable data, technical knowledge, first-hand experience and human judgement.
What is AI SEO called now?
You may see AI SEO described as AI search optimisation, answer engine optimisation (AEO) or generative engine optimisation (GEO).
There are slight differences between these terms, but they all relate to improving how a business appears in AI-powered search. They also rely on many of the same foundations as traditional SEO, including useful content, technical accessibility and trusted authority signals.
What is the difference between SEO, AEO and GEO?
SEO focuses on helping your website appear in traditional search results. AEO, or answer engine optimisation, focuses on providing clear answers that search engines and answer platforms can easily understand.
GEO, or generative engine optimisation, focuses more specifically on helping generative AI platforms understand and potentially reference your business in their responses. In practice, the three approaches overlap, which is why we incorporate AI search optimisation into our wider SEO strategies.
Will SEO be replaced by AI?
No. AI is changing how people search, but it is not removing the need for SEO.
AI platforms still need reliable websites, useful content and trusted sources to produce their answers. Traditional SEO helps establish those foundations, while AEO and GEO help businesses adapt to the way information is found and presented through AI-powered search.
READY TO GET STARTED?
Ready to Improve Your Visibility in AI Search?
Book a free consultation with Sarah Jane Vincent to discuss how your business currently appears across Google AI Overviews, ChatGPT and other AI platforms—and where our AI SEO services could help.